Crosby Communications
IVR, SMS, Broadcasting
Telephone: 0845 200 6000
12th May 2008
Pub Text

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If you're a nightclub or public house owner, you'll know only too well how difficult it is becoming to keep up with an ever-changing and increasingly competitive market. There are only so many drinks offers, price reductions and "themed" nights that you can use to pull in the punters.

Texting



What if, for a one–off fee, you could install an interactive service that would keep customers coming back to your venue indefinitely?

Crosby's "Pubtext" and "Clubtext" services are fully managed audience participation systems designed specifically for public house and nightclub environments.



How they work


  1. We install a miniature PC and a projection screen at your venue.
  2. A customer sends a text message to a number that is displayed at the top of the screen.
  3. A text message response is automatically issued to the customer confirming that their message has been received.
  4. The customer's message is displayed on the screen for everyone to see.

Messages can be moderated and can appear with or without the sender's mobile number displayed. The system also provides the option to charge a premium per message and generate a revenue stream directly from the product.



Pubtext or Clubtext?


Pubtext is a small system with small screens and a small size projector that''s designed to operate in a public house or small club containing no more than 50 people.



Clubtext is designed for audiences of up to 5000 people and can be scaled from 51 to 5000 people simply by using larger screens. Clubtext offers additional features such as the ability to send messages containing song requests or "shout-outs" to the DJ.



Benefits


  • Live text–to–screen application.
  • Takes just 1 day to install.
  • A complete and fully-managed service – no need for your staff to operate any equipment. Crosby runs the service directly from its premises.
  • Generate revenue from messages (from 10p to £5.00 per text).
  • Messages sent to submitters' mobile phones can contain promotional information such as drinks offers and reduced prices.
  • Automatically store the phone number of every customer who uses the service, building up a database of numbers to which promotional messages can be sent in the future.
  • Use the system to offer text–entry competitions for your customers.
  • Outside broadcast ready – a growing trend among clubs is to establish links with local radio stations to provide live music output over the radio. Clubtext will display Radio station logos while broadcasting (scheduled).



Suitable for


  • Nightclubs, pubs and any venue where the audience is focused around a central point.
  • Theme parks – could be used while people are waiting in queues, or to provide text–entry competitions.
  • Any outdoor events – particularly those in which the audience is focused around a central point.



Costs


Prices start from £500, please contact us for further information.



Statistics and Management

As with all of Crosby's products, you will have access to a free online statistics tool with which you can:


  • Track revenue earned from the system.
  • View various other information about users and activity.
  • Produce comprehensive reports.

Please see our statistics section for more details.



Optional Extras


  • Display advertisements (including fully rotating banners) anywhere on the screen for cross–selling purposes.
  • Enable "Text Requests", allowing your audience/customers to text the DJ with "shout outs" and requests for music.
  • Bluetooth Module: allow your customers to send messages and photos to the screen using Bluetooth. Crosby supplies an access point that can handle up to 1000 simultaneous Bluetooth connections.
  • Full games pack: from texting–in to remove squares covering up a naked woman/man to cracking a safe and winning a prize by texting–in an unlock code, each game is designed to generate revenue for your venue, while keeping customers entertained at the same time.


Interested? Please contact us for more information.


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