Victim Support
Crosby were approached by Victim Support for a proposed solution for the
new sunrise appeal due to begin Feb 16th. The proposed idea was to allow
donations by text message, so anyone, anywhere could make a donation by
simply texting into an advertised telephone number and the money raised
would go towards the sunrise appeal.
Crosby worked directly with Nick Ross to record a friendly credit card
donation line to allow donations for people without text messaging. Using
BT's numbers and Crosby's infrastructure the high volume service was
completed to satisfaction and is schedule for national television
advertising in April.
Matt Wilson Managering Director of Crosby said, We quickly realised
that this was not a small campaign, we helped Victim support open up a
new revenue channel for donations by text message, it will accept huge
volumes of donations with little effort now the infrastructure is in
place. Once the adverting goes live in April on radio and television,
that will be the real test. Working with Nick Ross was great, due to
his experience, we recorded the script really fast and got it on the
line within a day. His voice will guide people through the system so
they can leave a donation by credit card without the need for a live
operator.
Ken Madine Head of Fundraising at Victim Support said, The Victim
Support Sunrise Appeal is the first nationwide appeal our charity has
organised, so its success is very important to us. We want to make it
easy for people to make a donation by providing them with as many ways
as possible to give. We also want to show that we are making use of
current technologies which support charitable giving. As people become
increasingly comfortable with text and voice services we think it is
vital to offer them alongside other more traditional forms of giving.
Crosby have provided invaluable help, advice and support
in putting these services in place. Their online account management
facility and statistics tool provide us with real time information
whenever we want it, which enables us to track responses to the campaign
on a daily basis. We are already discussing other innovative ways in which
we could make use of text and voice services in our work with people
affected by crime in the future.
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