107.6 Juice FM Case Study
107.6 Juice FM are the UK's Fastest Growing Local Commercial Radio
Station in 2004 and the Largest independently owned station who broadcast
to 200,000 regular listeners all listening on average 7.9 hours.
Juice were on the lookout for a new telephone system, but it had to be
more than just telephone system.
Juice have a large volume of calls coming into the studio during
promotions, competitions and general peak times. Being unable to answer
calls effectively and with a limited number of telephone lines and growing
audience, there was need for a more efficient solution than a simple
queuing system.
Juice approached Crosby after a recent marketing campaign, showing
interest in virtual producer and wanted to know more.
The Crosby solution removes the need for multiple telephone lines at
the studio and the high capital cost equipment for answering them. With
Crosby's interconnections with BT, each call is answered at exchange level
and offers each caller multiple options according to the Radio programming.
A range of features are now offered to each caller such as direct access to
the studio, direct access to the Juice FM box office, a request line for
callers wanting to request songs on air, and a Karaoke line that allows
callers to sing along to a song recently played on air, callers can even
obtain a logo of the radio station to install on their phone free of
charge.
A real-time Internet based extensive reporting package is supplied to
enable access to statistical data from callers. This information is
invaluable and allows Juice to look at information detailing, caller
loyalty to the station, predict listenership in real-time, look at
geographical location of each caller and other real-time statistics.
Grainne Landowski, Programme Director of Juice FM said 'Merseyside
radio is a very competitive market and we're constantly looking at
raising standards; that's why we got involved with Crosby in the first
place. They're a young local company who've really impressed us with
their ideas and creative thinking. Not only will Juice callers never
get an engaged tone when they ring the studio they'll be met with a range
of options which will allow them to use the station better'.
Download this in PDf
|
